Five Years Bold: Uptown & Humboldt’s Next Chapter
Five years ago, Uptown & Humboldt hit the streets with one goal: to share a world of flavor from a single window. No fancy dining room, no pretension, just good food, good people, and a little adventure with every bite.
Half a decade later, we’ve gone from a humble food truck dream to a Denver staple. We’re a community hub, a culinary passport, and a brand that keeps evolving. Now, as we celebrate five years of growth, grit, and global inspiration, we’re ready to take our next step.
This is Uptown & Humboldt 2.0, with the same heart, same heat, but a bigger vision for how we show up, serve, and make an impact.
From the Streets to the Spotlight
Let’s rewind.
When we first rolled out in 2020, we had a simple mission: bring global flavors to local streets. What started as a one-truck operation quickly became something bigger. U&H is a movement of food, culture, and connection.
We’ve poured our heart (and plenty of green chile) into every plate and every partnership. Over the years, Denver showed up for us with lines that wrapped around blocks, in messages of support during tough seasons, and in the joy of seeing familiar faces week after week.
And in both 2024 and 2025, something incredible happened: Uptown & Humboldt was voted Best Food Truck in Westword’s Reader’s Choice Awards. That win wasn’t just ours, it was all of Denver’s. Proof that flavor, intention, and community still matter.
Five Years of Flavor (and Then Some)
In five years, we’ve done a lot more than sling burritos and bowls. We’ve:
Traveled through taste - bringing the spirit of exploration into every dish.
Collaborated locally - partnering with Denver roasters, bakers, and artisans who share our obsession with craft.
Popped up in every corner - from music festivals to mountain towns, always with the same mission: connection through food.
Expanded our offerings - from the food truck to breakfast burrito deliveries, catering, and seasonal menus inspired by the places that shaped us.
And every new bite, every customer conversation, every unexpected moment has led us to refresh the brand.
Why We’re Evolving
The world has changed since we first hit the road. So have we.
Our food truck roots gave us the flexibility to move with the city, meet people where they are, and listen closely to what Denver wants. But as we’ve grown, we’ve realized Uptown & Humboldt isn’t just a food truck anymore.
We’re a culinary collective.
We’re a brand rooted in craft and culture.
And we’re ready to tell that story more boldly than ever before.
This evolution is about more than a new logo or menu layout (though don’t worry, we’ve freshened those up too 😉). It’s about refining who we are and what we stand for as we move into the next chapter.
Our New Era: Intentional, Impactful, and Always Delicious
Our new look and expanded offerings are designed around three things:
1. Community First
We’ve always said food brings people together, and now we’re doubling down on that.
Our rebrand emphasizes connection: between local partners, global inspiration, and the Denver community that’s been with us since day one. Expect to see more collaborations, neighborhood pop-ups, and community-driven initiatives that give back to the people who made this dream possible.
2. Culinary Craft
Every bite at Uptown & Humboldt has a story. Whether it’s inspired by a night market in Thailand or a Sunday morning in New Mexico, our food is a pen and a pad. Our updated menu reflects that global curiosity and local pride, blending bold, familiar flavors with new inspirations from our travels.
And yes, we’re keeping your favorites, but expect a few new passport stamps on your plate.
3. Sustainable Growth
We’re not chasing “bigger.” We’re chasing better.
Our rebrand aligns with a larger vision: to grow in ways that sustain our people, our planet, and our creativity. That means smarter sourcing, less waste, and more thoughtful partnerships across Denver’s food scene.
We’re here for the long haul while staying rooted, reliable, and still a little restless (in the best way).
What’s Staying the Same
Change can be exciting, but let’s be clear: Uptown & Humboldt isn’t losing what made us us.
We’ll still be:
Rolling out bold, global flavors inspired by our travels and your cravings.
Delivering burritos and catering to Denver’s offices, cafés, and events.
Slingin’ the goods from the food truck that started it all.
Celebrating community with every bite, every smile, every story shared.
What’s changing is how we express it visually, emotionally, and intentionally. We’re building a brand that feels as vibrant and layered as the food we serve.
A Look at What’s Ahead
Here’s a peek at what our evolution means for you:
New Branding, Same Heart
You’ll notice a refreshed look across our truck, packaging, and digital spaces. Think bold colors, travel textures, and a design language that celebrates our global inspiration.
Expanded Offerings
Beyond the truck, our delivery and catering programs are growing. You can now schedule ongoing breakfast burrito drops for your location, or partner with us for pop-up brunches, private events, and special collaborations that bring the Uptown & Humboldt flavor to you.
Story-Driven Menus
We’ll continue rotating seasonal dishes inspired by our travels, each with its own story, ingredients, and cultural roots. Because at our core, we’re storytellers through food.
A Deeper Local Connection
Our rebrand isn’t about going anywhere, rather it’s about digging deeper into Denver. Expect to see more local ingredients, neighborhood partnerships, and community events that remind you: this city is the heart of what we do.
A Thank You, Five Years in the Making
None of this would exist without you. We are driven by our regulars, our team, our collaborators, our friends who followed the truck across the city just to grab that first bite of something new.
You’ve been with us through every sizzle, every long day, every rainstorm setup and golden-hour festival. You’ve given us feedback, patience, and love, and we’ve built something beautiful with that.
Winning Westword’s Reader’s Choice Award for Best Food Truck in 2024 and 2025 was a dream, but the real win has been watching this community grow alongside us.
As we evolve, our promise stays the same: to bring you a taste of our travels, with all the warmth of home.
The Road Ahead
This rebrand isn’t a goodbye, it’s an evolution.
We’re still on the move, still chasing inspiration, still crafting food that tells a story. But now, we’re doing it with more intention, more reach, and more ways to connect with the people who matter most, you.
So here’s to the next five years and beyond.
To bold flavor, to Denver pride, to the community that made Uptown & Humboldt what it is.
Let’s keep traveling together, one bite at a time.
All love,
The Uptown & Humboldt Crew 💛
